© 2019 by Andy Pilgrim

Shinola back as official timekeeper of the Detroit Grand Prix

January 26, 2014

I was in Detroit on Friday, had a great time at the Shinola Watch Factory.


The Detroit News, Detroit— Shinola, the popular Detroit watch and bicycle maker, will return as the official timekeeper and timepiece of the 2014 Chevrolet Detroit Belle Isle Grand Prix.

As a part of the partnership, Shinola will also continue as the exclusive sponsor of the Victory Circle at the Grand Prix. Race winners will all receive Shinola watches, and the New Center-based company will have a presence throughout the race weekend (May 30 to June 1) in the Meijer Fan Zone and a pop-up retail experience in the Corporate Chalets.


“We are very proud to continue to grow our partnership with Shinola, a world-class company based right here in Detroit,” said Bud Denker, event chairman of the Grand Prix. “Shinola’s success is a perfect example of what can be achieved with hard work, creativity and determination in Detroit and we want to continue to help them share their story through the international platform of the Grand Prix.”


It’s the second-straight year Shinola has been part of the race weekend.


“This first-class event puts Detroit in the spotlight for all the right reasons and we are proud to be a part of this iconic city’s continued success,” said Jacques Panis, Shinola’s president.

As part of the announcement, four racecar drivers on Friday toured the Shinola factory and tried their hand at assembling timepieces.


The drivers included Chevrolet IndyCar Series drivers Juan Pablo Montoya and Charlie Kimball, as well as Pirelli World Challenge Cadillac Racing drivers Johnny O’Connell and Andy Pilgrim. The four also visited the 2014 North American International Auto Show.

“Unbelievably impressive,” O’Connell said of the watch factory. “To see how unbelievably intricate everything is, you think about everything that goes into this and the people putting them together and how special they are. They’re not suffering from ADD; they need to be focused.”


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